What is Bas Bleu?
What is Bas Bleu? People always ask about the translation of our name. It is French for “Blue Stocking”.
The English term “bluestocking” evolved during the mid-to-late 1700s to denote a literary woman. Women of society were becoming bored with past times like embroidery, and longed to engage in more sophisticated conversations with the men.
In 1750, socialite Mrs. Elizabeth Montagu, founded the first official bluestocking society in England. They gathered informally with men to talk about books, literature, art and architecture, as well as places and events that interested them.
This literary salon enjoyed meeting together in their more practical country clothing, most notably their blue worsted stockings. Hence, the term “bluestocking.” To show off their knowledge of French, the members of the club often referred to themselves as “Bas Bleu.”
Just like Ms. Montagu, Bas Bleu PR enjoys collaborating with a diverse group of people and more importantly, knows that the best client strategies come from the interplay of a diverse group of IDEAS. We are resourceful and never afraid of innovation. We create messaging that stands out in a crowded media market.
In terms of public relations, we keep with the industry tradition of being valuable to our clients by maintaining innumerable media connections at top media outlets. However, we also spice it up with our abilities to craft attention grabbing strategies for outreach to the new world of bloggers and influencers. We also love it when our clients ask us to customize small and large event experiences for press.
If you are looking to complement your blogger and press outreach with a social media component, we are also experts in social media advertising. We employ complex analytics to target and build customized as well as engaged social audiences.