Tags: integrated marketing communications

On a day devoted to consumerism, let’s talk about corporate social responsibility

On a day devoted to consumerism, let’s talk about corporate social responsibility

It’s #cybermonday2016. The term, coined by marketers in 2005, was meant to encourage people to take advantage of holiday sales online, as opposed to in-store shopping on Black Friday. In an ever increasing digital culture, the day’s popularity has consistently grown–in 2015, Cyber Monday online sales grew to a record $2.98 billion, compared with $2.65 billion… Read more