Tags: instagram

The domino effect: Using Influencers to create virality

The domino effect: Using Influencers to create virality

We all dream of taking our client’s brands to that happy place after which Malcolm Gladwell titled the book he released in 2000: The tipping point. In the book Gladwell tells us that, “Ideas and products and messages and behaviors spread like viruses do.” When they reach a certain critical mass its called their tipping point. One of… Read more