News

So what is #FakeNews anyway?

So what is #FakeNews anyway?

And more importantly, how does it affect us as public relations professionals.  The buzzword of late is #FakeNews. It’s Wikipedia entry begins with the statement: “Fake news is a type of yellow journalism or propaganda that consists of deliberate misinformation or hoaxes spread via traditional print and broadcast news media or online social media. Fake news is written… Read more

On a day devoted to consumerism, let’s talk about corporate social responsibility

On a day devoted to consumerism, let’s talk about corporate social responsibility

It’s #cybermonday2016. The term, coined by marketers in 2005, was meant to encourage people to take advantage of holiday sales online, as opposed to in-store shopping on Black Friday. In an ever increasing digital culture, the day’s popularity has consistently grown–in 2015, Cyber Monday online sales grew to a record $2.98 billion, compared with $2.65 billion… Read more

Capturing consumer emotions through brand storytelling

Capturing consumer emotions through brand storytelling

Why is it that we remember our favorite stories from childhood as if we just read them yesterday? The scripts to classics like “The Giving Tree” and “Where The Wild Things Are” seem to have been imprinted on our brains, remaining with us years into our adult lives. The answer is actually quite simple. These stories stirred emotions… Read more

The domino effect: Using Influencers to create virality

The domino effect: Using Influencers to create virality

We all dream of taking our client’s brands to that happy place after which Malcolm Gladwell titled the book he released in 2000: The tipping point. In the book Gladwell tells us that, “Ideas and products and messages and behaviors spread like viruses do.” When they reach a certain critical mass its called their tipping point. One of… Read more

P stands for public relations, pitching and persistence

P stands for public relations, pitching and persistence

As we get ready to leave the office for the weekend and enjoy the last days of Summer, Bas Bleu PR would like to interrupt your daydreams with the mention of persistence. Correctly defined as firm or obstinate continuance in a course of action in spite of difficulty or opposition. For those involved in product PR, especially within the realm of… Read more