Creating content that stands out from the crowd
The digital age has presented news makers and content creators with a unique challenge: That is, creating original content that cuts through a tremendous amount of noise. This is by no means a new challenge, but one that increases in it’s ferocity, each day the digital world expands.
Science Daily published a 2016 study from Digital Journalism on user-generated content or information submitted by members of the public or posted on social media. The study concluded that, “in a ‘social’ world, journalists must now adapt to not being the only ones telling the story.” This notion also applies to trained PR professionals creating original blog and social media content for clients.
When professional content competes with billions of everyday personal perspectives, published across social media, how do the pros get their messages to stand out from the crowd?
Here are some tips from the top:
Find novel angles:
“Unless they are able to break news, by the time most writers sit down to work on a piece, the details are already reported,” says Jacquie Kubin, CommDigiNews.com. “The most effective writers are those that are able to analyze the headline news, offering a new perspective or expertise that makes the story new again.”
Pair content with engaging visuals:
Neil Patel, for the Content Marketing Institute writes, “Every photo you upload must ring a bell (think angles, perspectives, concepts, situations, sets, colors, focus, lights, etc.). If it does, your post will be shared, and you will be followed like crazy.”
Write strong headlines:
AJ Agrawal, for Inc.com writes, “Use Numbers–We are all familiar with the listicle style article. 7 Ways to… This type of headline was made popular by BuzzFeed. They use this strategy because it works. People know what they are getting into before they click on the article. They know it is going to be a list that will be quick to consume.”
Use your time wisely:
Amanda Walgrove, for Contently.com writes, “The marketers behind some of the most successful blogs out there not only make a concerted effort to block out the time they need, but they also know how to use that time wisely.
For instance, Kevan Lee, content crafter at Buffer, wakes up at 5:30 a.m. every morning to write. He also splits each post into a three-day schedule: research, writing, and editing. With this process, he usually ends up with 6,000 words at the end of each week.”
There are certainly as many tips for content creators as there are noise makers in the digital world. The tips listed here were hand-picked from some of the news world’s top sources on this topic. Hope this helps. Now get writing!