Capabilities

Be sure to request a more in-depth archive of case studies and success stories.

Traditional Public Relations and Media Training

Every business and public personality dreams of seeing themselves or their products on national TV or featured in top tier publications like Vanity Fair and The Wall Street Journal. Bas Bleu PR has almost a decade of experience enabling people and products to tout they have been a part of these types of media features. We pride ourselves on the ability to create messaging with the level of sophistication required to garner the attention of the best of the best in media brands. Bas Bleu has experience in:

  • Press release and media alert creation.
  • Strategic relationship building.
  • Media kit creation.
  • Blogger/Influencer outreach.
  • Targeted media mailings.

If you are an emerging personality or a business executive and we’ve landed you a large broadcast opportunity, although excited, you may also feel a bit overwhelmed. There’s a first time for everything and perhaps this is your very first TV opportunity. You shouldn’t worry because we work with seasoned consultants, coming from decades of experience in production at the major networks. They are here to prepare you for your new roles as a pundit or expert commentator. They have the tips and tricks to be sure your confidence levels are high and your performance on air gets you invited back, again and again.

Social Media Marketing

The power of digital communication has exploded. Your traditional public relations efforts will need to be complemented by effective, digital tactics. Bas Bleu PR has helped brands to grow engaged social followings across a number of social channels including:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube

Some tactics we employ to build these engaged, virtual communities include:

  • First and foremost, the establishment of a clear and strong, written voice for your brand.
  • The implementation of clever contests.
  • The creation of evocative video segments either for entertainment or educational value.
  • The use of demographic appropriate and aesthetically pleasing imagery.
  • Consistent interaction with other users engaging in conversations on topics related to your brand; this is especially important on channels like Twitter and Instagram.
  • Engaging top influencers, relevant to your brand, to create customized content for your channels.

Events

Never underestimate the power of human interaction and face-to-face communication. Bas Bleu PR understands this power. If the end game in business was simply to complete a million meaningless and disconnected tasks, then yes, just cyber communication would do. However, we all know that’s not what real leadership is about. Let us help you create customized experiences for targeted audiences at press, consumer, corporate, government or mixed events. We also have years of experience effectively integrating a brand’s presence at trade shows and other high-profile, traditions like NYFW.

Content Marketing and Brand Journalism

We are passionate about creating editorial content that drives views to your corporate webpage. Ask us about creating stand-out content calendars for email marketing campaigns and branded blogs. 

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